ROW DTLA wanted to increase awareness of their mixed-use property located at the center of an industrial district. Their goal was to increase Creative Office leasing by building a community that people wanted to be a part of. While they found success through experiential campaigns, they needed help achieving overall awareness and in developing a loyal and consistent consumer base.

MDR delivered an integrated strategy, executed through a Brand Refresh, Paid Advertising, Social Media, Email Marketing, Blog Creation, Public Relations, Viral Retail Popups, and Engaging Influencer and Brand Partnerships.