Century Park

Client: JP Morgan/CBRE

Commercial Office

As we emerged from the global pandemic and companies slowly returned to in-person collaboration, it was clear that the world of work - and the role of the office - had been transformed.  

We approached this new era by focusing on how to up the office game for leaders who needed to retain their current workforce, entice new talent, and create an environment that people would be excited to come back to. 

Simultaneously, we continued to engage the broker community by launching fresh advertising, marketing and email strategies that highlighted exclusive availabilities, the experiential lifestyle campus and new tech platforms that enabled speed and convenience across every area of the leasing journey in a new, complex marketplace. 

MDR’s efforts contributed to 95%, 96% and 100% lease rate on the three buildings that make up Century Park. 

SERVICES PROVIDED:

  • Brand Strategy

  • Positioning & Marketing Materials

  • Digital Presentation Tools/Tech

  • Broker Email Content Strategy & Writing

  • Advertising

  • Analytics Reporting

  • SEO

  • GMB

  • Century Park App Launch Strategy

  • Agency Leadership

  • PR Story Seeding & Oversight

  • Brand Partnerships

  • Retailer Marketing

  • Loopnet Advertising

  • Photo/Video Concepts & Oversight

  • RFP/Creative Brief Writing

The Results

  • The three buildings are 95%, 96% and 100% leased

  • Consistent 42% MoM Website Growth Rate

  • 167% Increase in Website Visitors YoY

  • 100+ Monthly Goal Completions

  • Successful App Launch and Engagement