Century Park
Client: JP Morgan/CBRE
Commercial Office
As we emerged from the global pandemic and companies slowly returned to in-person collaboration, it was clear that the world of work - and the role of the office - had been transformed.
We approached this new era by focusing on how to up the office game for leaders who needed to retain their current workforce, entice new talent, and create an environment that people would be excited to come back to.
Simultaneously, we continued to engage the broker community by launching fresh advertising, marketing and email strategies that highlighted exclusive availabilities, the experiential lifestyle campus and new tech platforms that enabled speed and convenience across every area of the leasing journey in a new, complex marketplace.
MDR’s efforts contributed to 95%, 96% and 100% lease rate on the three buildings that make up Century Park.
SERVICES PROVIDED:
Brand Strategy
Positioning & Marketing Materials
Digital Presentation Tools/Tech
Broker Email Content Strategy & Writing
Advertising
Analytics Reporting
SEO
GMB
Century Park App Launch Strategy
Agency Leadership
PR Story Seeding & Oversight
Brand Partnerships
Retailer Marketing
Loopnet Advertising
Photo/Video Concepts & Oversight
RFP/Creative Brief Writing
The Results
The three buildings are 95%, 96% and 100% leased
Consistent 42% MoM Website Growth Rate
167% Increase in Website Visitors YoY
100+ Monthly Goal Completions
Successful App Launch and Engagement